I love to travel, to write, to write about travel and to take to task all the tech that tweets, twits or tags.
Why Businesses Shouldn’t Automate When Designing Their Customer Experience
To streamline processes and reduce spending, many businesses have begun to transition to an automated customer experience (CX). While automated CX has the potential to maximize productivity and profitability, it comes with drawbacks of its own, which companies should carefully consider before deciding to automate. Here, we explore the top reasons to restrain when it comes to automating marketing processes.
Technology is Impersonal
Customer service is built on the human connections between age...
Embracing Emotional Intelligence on a Large Scale
There has been a lot of talk about emotional intelligence as an important leadership trait recently, but it’s important to dig into what emotional intelligence really means and why cultivating it on an institutional scale is vital for business success.
Practicing emotional intelligence can help us recognize our blind spots and learn how we need to transform on either a personal or professional level. However, emotional intelligence can be difficult to teach and encourage. How, for instance, c...
How to Make Your Digital Ads More Inclusive
In 2021, inclusivity has been the term that’s on nearly every marketer’s mind. This should come as a little surprise, as there are plenty of reasons to prioritize your marketing campaigns’ inclusivity. Nearly all of the benefits can ultimately boost your bottom line as a company.
Consumers, naturally, prefer to see themselves reflected in advertisements, have their values mirrored in the companies they do business with and be represented by products they choose to spend their money on. The mo...
Not Just Product Packaging: The Ecommerce-Environment Conflict
It’s no secret that ecommerce utilizes far too much product packaging in its operations and has an adverse effect on the environment. However, even if there was a marked reduction in the use of superfluous and unnecessary packaging by ecommerce giants like Amazon, the very nature of the industry would still impact environmental health in a big way.
The various puzzle pieces of the supply chain, from packaging materials to transportation can each benefit from significant improvements that can ...
How to Recognize and Ease Kids’ Anxiety
Distressing news is everywhere. Whether they see it on TV broadcasts, read about it on social media, or hear it at school, kids are not immune from learning about disturbing information or alarming world events, such as the spread of COVID19, the disease caused by the new coronavirus. A continuing stream of bad news coupled with school pressures and the desire to meet expectations can cause a heightened sense of anxiety in kids.
According to the National Institute of Mental Health, 31.9 perce...
How Tech Trends Affect Your Restaurant Operations
By Noah Rue, Contributor
Restaurants, like most industries today, are quickly incorporating technologies to help them become more efficient, improve the guest experience, and ultimately become more successful. As we move into a new decade, it is becoming apparent that restaurant technologies are going to change the way business is done. And while this might seem like a daunting ordeal, it should excite operators!
Here are a few ways that tech is making a big difference in restaurants’ day-to-...
Inspiration for Cultivating Future Leaders
Empowering your students to take the lead and develop strong leadership skills is one of the best gifts you can give them. It sets them up for success in the future, even if they’re not aware of it now. However, cultivating leadership practices within your classroom can be a challenging task unless you know how and where to begin.
You never know what’ll connect with students because no two learners are the same. Offering a broad range of ways to practice being a leader in a safe space will en...
Why Sustainable Agriculture Is Important?
It’s hard to imagine where humanity would be without agriculture. Thousands of years ago, global populations grew rapidly as the practice of agriculture spread across the world. At the same time, nomadic lifestyles fell out of favor and humans found greater autonomy. The concept of civilization as we know it wouldn’t be possible without the advent of agriculture, and it remains a crucial aspect of modern life.
Unfortunately, 21st-century agriculture looks vastly different from the farming pra...
The Intersection of Smart Home Tech and Personal Health
The concept of the smart home is nothing new, of course. From doorbell cameras to remote home monitoring, for years, smart technologies have made life easier and homeownership more enjoyable. But did you know that smart home technologies aren’t just about efficiency and convenience anymore? Now more than ever, your tech-enabled smart home can help you live a longer, healthier, and more independent life.
Safe(r) at Home
Perhaps the greatest promise of today’s smart home is its potential to rev...
Effective Change Management for an Uncertain Future
Change is never easy. That is why entire positions and departments are often dedicated to the management of new policies and tech. In today’s rapidly changing world, effective change management is more necessary than ever.
When the COVID-19 pandemic struck, it affected nearly every industry in one way or another. Businesses have had to learn and readjust quickly to mitigate damages. But these necessary changes can set up a business for long-term success if managed in an effective manner.
Which Marketing Channels Are Best For Your Business?
Once upon a time, a marketer had a fairly select number of promotional channels to choose from. You could purchase a billboard, set up a booth at a convention, purchase television or radio ad space, or trust that old-faithful tactic, word-of-mouth marketing.
Two decades into the twenty-first century, though, things have dramatically changed. Suddenly the traditional marketing channels have been flooded by a slew of new options, like social media, PPC ads, and search engine optimization. If yo...
Using Outsourcing to Increase Efficiency and Reduce Costs
A Guest Post by Noah Rue
Outsourcing is something many small businesses use to help them compete while staying lean and agile. Large companies might also choose to outsource in order to save money and gain focused expertise, especially when those experts are not within range to work in-office.
No matter what size your business is, you know it’s important to save money in order to maximize your profits. How can you take advantage of the right services to make your business more effective...
Bankruptcy and Liability: What You Need to Know
Bankruptcy doesn’t mean the end, but in reality a new beginning.
Filing for bankruptcy can be one of the most stressful things someone can do. Understanding the ramifications involved with filing for bankruptcy regarding what to do, your liability, and ethical implications can be incredibly difficult. Fortunately, there is plenty of information out there that can help educate you before you file for bankruptcy to make sure that you go about it in the right way.
What Not To Do Before Filing
Search vs Social: Understanding Where to Allocate Your Online Marketing Budget
As the 2020s begin, two marketing truths have become firmly established: First, digital ad spending is clearly the way of the future. As of 2017, the money spent on digital ads officially surpassed that spent on television ads, and the trend shows no signs of stopping.
Second, the number of ways to spend a marketing budget online has only continued to splinter into a complicated mess that can pose challenges even to the savviest of marketing minds.
The truth is, it’s really, really difficult ...
Upcoming Trends in Machine Automation
In the early 1950s, Alan Turing anticipated the future of artificial intelligence and articulated his concerns in a paper called Intelligent Machinery, A Heretical Theory. It was in this paper that he predicted the eventual advancement of artificial intelligence (AI) to a point that machines would overtake humans as the decision-makers of our world. We may not be there quite yet, but there is no denying that as we move into 2020, a rise in machine automation and AI is being seen across indust...